Course Catalog

This course list includes current and historical courses offered by the Smith School. Not all courses listed are currently offered. 

BUMK 758K Advanced Marketing Analytics
BUMK 758L Marketing Research and Analysis
BUMK 758M Integrated Brand Management
BUMK 758O Digital Marketing
BUMK 758P Innovation & Product Development
BUMK 758Q Action Learning Project
BUMK 758R CRM Analytics
BUMK 758V Marketing for Social Value
BUMK 758W Database Science
BUMK 758Y Innovation Analytics
BUMK 759 Independent Study in Marketing
BUMK 760 Business Policies and Ethics
BUMK 762 Business Policies and Ethics II
BUMK 762 Business Communication I
BUMK 764 Business Communications II
BUMK 766 Digital Analytics
BUMK 770 Retail Analytics
BUMK 772 Innovation Analytics
BUMK 773 Pricing Analytics and Strategies
BUMK 774 Market Forecasting
BUMK 776 Action Learning Project
BUMO 714 Competitive and Collaborative Negotiation
BUMO 720 Understanding Organizational Change
BUMO 721 Managing Organizational Change
BUMO 722 Organizational Behavior: A Multicultural Perspective