BULM 758D

Supply Chain Strategy
Credits
2

Supply chain strategy refers to the longer term plans firms use to optimize the performance of their supply chains. A firm faces many choices in determining its supply chain strategy. A poor supply chain strategic choice may result in inadequate levels of customer service or excess inventory costs. In addition, a firm’s supply chain strategy must support the firm’s overall corporate strategy. So, for example, if the firm wishes to differentiate on the basis of high levels of customer service, its supply chain strategy must also support excellent customer service.