This course list includes current and historical courses offered by the Smith School. Not all courses listed are currently offered.
Course Catalog
| BUMK 716 | Brand Management |
| BUMK 717 | Integrated Marketing Communications |
| BUMK 720 | Marketing Strategy |
| BUMK 722 | Customer Equity Management |
| BUMK 724 | Customer Analysis |
| BUMK 726 | Statistical Programming for Customer Analytics |
| BUMK 731 | Business-to-Business Marketing |
| BUMK 736 | Service Marketing and Management |
| BUMK 742 | Marketing Analytics for Consulting |
| BUMK 744 | Marketing Research and Analytics |
| BUMK 746 | Data Science for Customer Analytics |
| BUMK 747 | CRM Analytics |
| BUMK 750 | Customer Equity Management |
| BUMK 753 | Global Marketing |
| BUMK 757 | Marketing Strategy |
| BUMK 758 | Special Topics in Marketing |
| BUMK 758? | Public Relations for Business Leaders |
| BUMK 758A | Market Forecasting |
| BUMK 758B | Market-Based Management |
| BUMK 758C | Public Relations and Communication for Executives |
| BUMK 758D | Customer Analysis |
| BUMK 758E | Statistical Programming |
| BUMK 758F | Business Ethics and Policies |
| BUMK 758G | Business Communications |
| BUMK 758G | Business Communications |