BUSO 758F

Platforms like Alibaba, Amazon, Apple, Tencent, and Uber have revolutionized the consumer experience, offering unprecedented convenience and choice. Simultaneously, they’ve become pivotal to the global economy by driving innovation, creating jobs, and setting new standards for service and efficiency.  This course unveils the unique strategy and economics issues in the context of platform businesses. The course will address various strategic questions such as: What gives platforms their remarkable strength and value compared to traditional product-centric companies? What are the key strategic challenges associated with platform pricing, design and governance? When and how can regular products and services be turned into platforms with network effects? How should other businesses deal with the power of the platforms that they depend on?