BUSI758X

AI and Business Strategy
Credits
2

The term Artificial Intelligence (AI) was coined in 1956 and has spurred advances in computing including expert systems, search algorithms, machine learning, robotics, language understanding & generation and image understanding & generation. While AI has been plagued by falling short of expectations in the past, advances since 2010 in affordability and ubiquity of compute power, advances in underlying AI algorithms and the availability of data has spurred a new generation of AI capabilities. AI has perhaps now tipped where it is difficult to conceive of competitive advantage without leveraging AI.

Learning Objectives

This course will 1) trace the arc of AI to its current state and then discuss what firms need to do to harness AI strategically, 2) delve into the ethical and moral dilemmas posed by AI, 3) discuss firms who have successfully harnessed AI strategically and 4) ask students to think innovatively to apply AI strategically within firms and industries.