BUMK 758P

Innovation & Product Development
Credits: 
2

The course will cover a broad array of topics including new product process, product marketing, product strategy, product portfolio management, and product team organization. Students will apply these topics in a dynamic and interactive group environment. At the completion of the course, students should have a good understanding of the fundamentals of new product development and should be able to use the information learned to make informed decisions in areas related to product specific businesses.