Causal Inference and A/B Testing
Credits
2
Organizations and policy makers constantly grapple with such causal questions. For example, firms want to know how does a price change affect product sales or how to design websites and platforms that increase consumer engagement and lead generation; political parties want to know what on social media sites can boost their political influence; and governments want to know whether allowing parents to pay for private schools using publicly funded vouchers make the education system more effective. This course will examine A/B testing techniques utilized by platforms such as Netflix, Airbnb, eBay, Groupon, Booking.com, Uber, Amazon, etc. by dedicated teams of data scientists and IT-personnel to implement, monitor and analyze such tests.