Advanced Marketing Analytics
Credits
2
This is an advanced analytical course for students interested in cutting-edge techniques for marketing decision modeling and business research. This hands-on, application- oriented course intends to help students develop managerial expertise and analytical skills. It provides in-depth coverage on a variety of advanced analytical models and focuses on their applications to real-world marketing decision problems. The course introduces students to a variety of marketing decision models, teaches them how to estimate these models using statistical software (SAS and GLIMMIX), and apply them for decision recommendations.