BMSO 624

In this short course we will study managerial economics at the firm level through the lens of a global company. We will mix classic theory, drawn from renowned experts and case studies, then also put those theories to the test through a competitive online and interactive simulation set within the pharmacology industry. The course will focus on understanding critical aspects of economics that influence firm decisions and behavior. This includes basic microeconomic principles used by firms, including supply and demand, elasticities, costs, productivity, pricing, market structure and the competitive implications of alternative market structures, market failures, and government intervention. Throughout the course we will also discuss public policy processes affecting business operations.