Pre-Skills

Students join the Smith School with a variety of technical skills and educational and professional backgrounds. In the MS in Marketing Analytics program, students will use SAS, R, Tableau, and Excel in their first semester. Incoming students do not need to be proficient with these tools prior to the start of classes, however, having some prior experience will help you learn more effectively. The resources below have been compiled to assist incoming students with preparing for their fall coursework during the summer months. 

UMD students have unlimited access to LinkedIn Learning, an online library of instructional videos covering the latest software, creative, and business skills.  

  

Required Summer Pre-Skills Assignment for BUMK726: Statistical Programming for Customer Analytics  

MS in Marketing Analytics students enrolled in BUMK726 should complete the asynchronous "Data Analysis for Decision Making" course by Sunday, August 18. Students are required to submit their course certificate within the first week of the class via the BUMK726 Canvas page. To earn a certificate, students must complete the final exam with a score of 80% or higher. The exam is designed to be a learning opportunity, so students can retake the exam as many times as needed. 

Questions about accessing the course can be directed to Kathleen McAleese (mcaleese@umd.edu). Questions about the BUMK 726 pre-skills assignment as it relates to course content can be directed to Professor Jason Choi (wjchoi@umd.edu). 

 

Optional Summer Assignments and Reading