Fall 2024 Cohort
| Fall 2024 Semester (11 credits) | ||
| BUMK 720 | Marketing Strategy | 3 credits |
| BUMK 726 | Statistical Programming for Customer Analytics | 3 credits |
| BUMK 758G | Business Communications | 2 credit |
| BUMK 742 | Marketing Analytics for Consulting | 3 credits |
| Spring 2025 Semester (10 credits) | ||
| BUMK 746 | Data Science for Customer Analytics | 3 credits |
| BUMK 744 | Marketing Research and Analysis | 3 credits |
| BUMK 776 | Action Learning Project | 2 credits |
| BUMK 747 | CRM Analytics | 2 credits |
| Fall 2025 Semester (9 credits) | ||
| BUMK 724 | Customer Analysis | 3 credits |
| BUMK 760 | Business Policies and Ethics | 2 credits |
| BUMK 773 | Pricing Analytics and Strategies | 2 credits |
| BUMK 766 | Digital Analytics | 2 credits |
The MS Marketing Analytics curriculum is 30 credits. All courses are required. The curriculum is subject to change.
The MS in Marketing Analytics program is a 3-semester program with the option for students to accelerate. Students who wish to follow an accelerated plan (completion in 2 semesters) should make arrangements with their advisor prior to the first semester.