Fall 2025 Cohort
| Fall 2025 Semester (11 credits) | ||
| BUMK 720 | Marketing Strategy | 3 credits |
| BUMK 726 | Statistical Programming for Customer Analytics | 3 credits |
| BUMK 758G | Business Communications | 2 credit |
| BUMK 742 | Marketing Analytics for Consulting | 3 credits |
| Spring 2026 Semester (12 credits) | ||
| BUMK 746 | Data Science for Customer Analytics | 3 credits |
| BUMK 744 | Marketing Research and Analysis | 3 credits |
| BUMK 776 | Action Learning Project | 2 credits |
| BUMK 766 | Digital Analytics | 2 credits |
| BUMK 770 or 747 | Choice: Retail Analytics or CRM Analytics | 2 credits |
| Fall 2026 Semester (7 credits) | ||
| BUMK 724 | Customer Analysis | 3 credits |
| BUMK 760 | Business Policies and Ethics | 2 credits |
| BUMK 773 | Pricing Analytics and Strategies | 2 credits |
The MS Marketing Analytics curriculum is 30 credits. The curriculum is subject to change. Elective availability may be subject to change based on professor needs and student demand.
The MS in Marketing Analytics program is a 3-semester program with the option for students to accelerate. Students who wish to follow an accelerated plan (completion in 2 semesters) should make arrangements with their advisor prior to the first semester.