2023-2024
| Fall Semester | 11 credits | |
| BUMK 720 | Marketing Strategy | 3 credits |
| BUMK 726 | Statistical Programming | 3 credits |
| BUMK 758G | Business Communications | 2 credit |
| BUMK 742 | Marketing Analytics for Consulting | 3 credits |
| Spring Semester | 10 credits | |
| BUMK 746 | Data Science | 3 credits |
| BUMK 744 | Marketing Research and Analysis | 3 credits |
| BUMK 776 | Action Learning Project | 2 credits |
| BUMK 747 | CRM Analytics | 2 credits |
| Fall Semester | 9 credits | |
| BUMK 724 | Customer Analysis | 3 credits |
| BUMK 760 | Business Ethics and Policies | 2 credits |
| BUMK 773 | Pricing Analytics | 2 credits |
| BUMK 766 | Digital Analytics | 2 credits |
The MS Marketing Analytics curriculum is 30 credits. All courses are required. The curriculum is subject to change.
The MS in Marketing Analytics program is a 16-month program with the option for students to accelerate. Students who wish to follow an accelerated plan should make arrangements with their advisor prior to beginning the program.