Plus 1 MS in Marketing Analytics Curriculum

Planned Fall Admission into Masters Program

Masters Credits to be completed as an undergraduate (9 credits total):

  • Fall Junior Status
    • BUMK 726:  Statistical Programming for Customer Analytics (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for upper level elective credit
  • Spring Junior Status 
    • BUMK 746: Data Science (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for an upper level elective
  • Fall Senior Status
    • BUMK 742: Advanced Marketing Analytics (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for an upper level elective
  • Spring Senior Status 
    • No courses

Credits to be completed as a masters student (21 credits total):

  • Fall
    • BUMK 720: Marketing Strategy (3 credits)
    • BUMK 762: Business Communications 1 (1 credit)
    • BUMK 760: Business Policies & Ethics (2 credits)
    • BUMK 724: Customer Analysis (3 credits)
  • Spring
    • BUMK 744: Marketing Research & Analysis (3 credits)
    • BUMK 776: Action Learning Project (2 credits)
    • BUMK 764: Business Communications 2 (1 credit)
    • BUMK 758R: CRM Analysis (2 credits)
    • BUMK 766: Digital Analysis (rotating elective, 2 credits)
    • BUMK 713: Marketing Forecasting (rotating elective, 2 credits)

Planned Spring Admission into Masters Program

Masters Credits to be completed as an undergraduate (9 credits total):

  • Spring Junior Status
    • No courses
  • Fall Junior Status
    • BUMK 726: Statisitical Programming (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for upper level elective credit
  • Spring Senior Status
    • No courses
  • Fall Senior Status
    • BUMK 720: Marketing Strategy (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for BMGT457
    • BUMK 742: Advanced Marketing Analytics (3 credits)
      Smith School Undergraduates: this graduate course meets requirements for BMGT 458

Credits to be completed as a masters student (21 credits total):

  • Spring
    • BUMK 746: Data Science (3 credits)
    • BUMK 744: Marketing Research & Analysis (3 credits)
    • BUMK 776: Action Learning Project (2 credits)
    • BUMK 764: Business Communications 2 (1 credit)
    • BUMK 758R: CRM Analysis (2 credits)
  • Fall
    • BUMK 724: Customer Analytics (3 credits)
    • BUMK 760: Business Policies & Ethics (2 credits)
    • BUMK 733: Pricing Analysis (rotating elective, 2 credits)
    • BUMK 766: Digital Analysis (rotating elective, 2 credits)
    • BUMK 762: Business Communication 1 (1 credit)