Online MBA Program Course Descriptions, Summer 2019

BUSO780 Fraud Examination, Detection and Deterrence in the Business Environment (2 cr)

This course examines and discusses issues relating to fraud in the business environment. Fraud can be perpetrated due to failures in internal controls or ethical conduct in a business, as well as the pressures, motivations, and opportunities of those who engage in the fraud. The objective of this course is to identify the business resources for deterring fraud, evaluating the conditions that permit fraud to occur and to assist management to design effective fraud detection and prevention plans. The course will also introduce management to the steps necessary after fraud is detected, from the conduct of internal investigations to the retention of external consultants and interface with the businesses’ external auditors.

  

BUSO732 Managing Digital Businesses and Platforms (2cr)

At the beginning of the 21st century, our economy is increasingly becoming “digital”, i.e. shifting to products and services that have fewer “physical” components and more “information” and “network” components. Music and news are just two examples of industries where each new generation of products and services tends to have fewer “atoms” and more “bits”. Apple, Facebook, and Google are examples of companies that derive their value from tying together groups of users in a network. Such digital businesses have a number of unique and unusual properties that set them apart from physical businesses and fundamentally change the structure and competitive dynamics of their respective industries. In this course, we will examine some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them.

  

BUSO758N Co-creating Customer Experiences (2 cr)

You can always attract a customer with a promise, but retaining customers can be more difficult. Co-creating memorable and compelling customer experiences is a key way to retain customers, and in fact, can be a strategic core competence that materially affects a company’s growth and profitability. This course will help students understand the dynamics and DNA of customer experience, and provide them with a framework for designing, implementing, and innovating customer experience. Students will be expected to apply their understanding of customer experience co-creation to improving or innovating the customer experience for a specific company (example, Arista-cloud networking), brand (example, Airbnb), customer segment (example, low budget business travelers), or product-market segment (example, vehicle accident trauma patients treated in outpatient settings).

    

BUSO758R Commercial Bank Management (2 cr)

The financial crisis and subsequent far-reaching overhaul of the financial services sector in the form of the Dodd-Frank Wall Street Reform and Consumer Protection Act, punctuates the critical need for understanding bank structure and their activities, risks and regulatory oversight. Banks are unique among other corporations in their ability to transform liabilities such as deposits into earning assets. The course focuses on bank structure and regulation, governance, asset and liability management and risks affecting financial institutions associated with bank activities.

    

BUSO750 Global Trade Logisitcs (2cr)

In today’s international landscape, firms that want to “globalize” their operations must be aware of international distribution systems, governmental restrictions on the movement of goods, export and import documentation and the various players involved in worldwide trade. You can build that knowledge with this course. Get an in-depth view of logistics and supply chain issues related to import/export management. Learn how to operate industry-relevant, cloud-based SAP software. Apply case and theoretical material to examine international issues and then use your new skills to help your organization succeed under global competition.