BUSO731 Social Media and Web Analytics (2 cr)
PTMBA Equivalent: BUSI754 (was BUDT706)
The advent of the sharing economy and the growth of social media platforms have provided unprecedented access to vast amounts of information and in the process transformed industries, spawned success stories, and redefined traditional business landscapes. This course will examine the strategic implications of these technological developments for businesses, consumers, and society at large. In this course, we will review concepts and principles related to online platforms, social media, and web analytics, and examine the opportunities and challenges associated with business use of social media and web technologies. Through a combination of readings, simulations, case discussions, presentations, and hands-on projects/assignments we will learn about (i) the characteristics of networks, platforms, social media, and the sharing economy, and their potential to transform businesses and society, (ii) emerging business models and social media strategies, and (iii) approaches that businesses and policy makers can use to evaluate, apply, and leverage these technologies.
BUSO758G Financial Restructuring (2cr)
PTMBA Equivalent: BUFN752
Examines alternative ways to increase firm value through corporate restructuring, including mergers and acquisitions, spin-offs, carve-outs, leveraged buy-outs, and bankruptcy restructurings. Focus is on theory, practice, empirical evidence, and legal constraints related to each of these forms of restructuring, and emphasis is placed on valuation analysis and strategic considerations.
BUSO758A Marketing Analytics (2 cr)
PTMBA Equivalent: BUSI735 (was BUMK706)
To succeed in today’s highly competitive and rapidly evolving market landscape, managers need access to timely and quality data to inform their decision making process. Marketing Analytics is an organized way of discovering, analyzing, interpreting and communicating data to drive effective marketing decisions. This course is intended for those who expect data-driven marketing to be an important part of their professional work. The quality of marketing decisions made depends on the care exercised in executing the various steps of the decision-making process. The course will cover the following topics: basics of the marketing research process, exploratory, descriptive and causal research approaches, types and sources of secondary and primary marketing data, information collection and measurement, data analysis and interpretation and relevant applications to marketing decisions. The course will involve a mix of case discussions, exercises, hands-on activities and a group project to help students apply their learning in class towards the practice of making effective data-driven marketing decisions.
BUSO751 Supply Chain Risk Management (2 cr)
PTMBA Equivalent: BULM758C
The key to resiliency in the global enterprise is supply chain risk management (SCRM) capability. With this course, you can develop your skills in risk identification, assessment, and mitigation, master industry standard software like Resilinc and learn to enable a team experience with cloud-based supply chain risk analytics and management software, the basis of SCRM.
BUSO782 Financial Planning and Control Systems for Managers and Consultants (2 cr)
This course provides an analysis of several topics concerning financial planning/control systems (management accounting systems). Topics covered: design and use of cost management systems (including activity based costing systems), financial performance measures for enhancing firm value, managerial incentive contracts and accounting data, management accounting and Internet-based transactions, managing earnings and financial ratios, use of balanced scorecard to evaluate financial/nonfinancial managerial performance, management accounting systems and competitor analysis, behavioral aspects of budgeting, post-auditing of capital investments, accounting/economics aspects of information security, and transfer pricing.