BUSO732 Managing Digital Business Markets and Platforms (2cr)
PTMBA Equivalent: BUSI622
At the beginning of the 21st century, our economy is increasingly becoming “digital”, i.e. shifting to products and services that have fewer “physical” components and more “information” and “network” components. Music and news are just two examples of industries where each new generation of products and services tends to have fewer “atoms” and more “bits”. Apple, Facebook, and Google are examples of companies that derive their value from tying together groups of users in a network. Such digital businesses have a number of unique and unusual properties that set them apart from physical businesses and fundamentally change the structure and competitive dynamics of their respective industries. In this course, we will examine some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them.
BUSO741 Consumer Behavior (2 cr)
PTMBA Equivalent: BUSI732/BUMK715
The field of consumer behavior involves the study of the processes involved when individuals (or groups) select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. This course is intended to enhance your understanding of consumer behavior and how it can be utilized by marketing managers to develop effective marketing strategies.
Questions we will answer include:
- what factors determine whether consumers will pay attention to the information you provide to them about your product or service?
- what factors determine whether they will be able to remember this information?
- what actions can you take to persuade people to try your product?
- when people try your product, what factors influence their evaluation of it?
Understanding all of these factors is essential if you are trying to get a customer to choose your product or service repeatedly over time, in addition to generating word-of-mouth for your product. Understanding consumer information processing also is critical to the successful design and implementation of marketing research. We find that students enjoy learning about consumer research and often end up discovering as much about how they themselves are influenced by marketing actions as about how they can influence others.
BUSO750 Global Trade Logistics (2 cr)
PTMBA Equivalent: BUFN724/BUFN772
In today’s international landscape, firms that want to “globalize” their operations must be aware of international distribution systems, governmental restrictions on the movement of goods, export and import documentation and the various players involved in worldwide trade. You can build that knowledge with this course. Get an in-depth view of logistics and supply chain issues related to import/export management. Learn how to operate industry-relevant, cloud-based SAP software. Apply case and theoretical material to examine international issues and then use your new skills to help your organization succeed under global competition.
BUSO758R Commercial Bank Management (2 cr)
PTMBA Equivalent: BUFN772
The financial crisis and subsequent far-reaching overhaul of the financial services sector in the form of the Dodd-Frank Wall Street Reform and Consumer Protection Act, punctuates the critical need for understanding bank structure and their activities, risks and regulatory oversight. Banks are unique among other corporations in their ability to transform liabilities such as deposits into earning assets. The course focuses on bank structure and regulation, governance, asset and liability management and risks affecting financial institutions associated with bank activities.
BUSO780 Fraud Examination, Detection and Deterrence in the Business Environment (2 cr)
This course examines and discusses issues relating to fraud in the business environment. It is applicable to students in the OMBA accounting, finance, business analytics, or general tracks. Fraud can be perpetrated due to failures in internal controls or ethical conduct in a business, as well as the pressures, motivations, and opportunities of those who engage in the fraud. The objective of this course is to identify the business resources for deterring fraud, evaluating the conditions that permit fraud to occur and to assist management to design effective fraud detection and prevention plans. The course will also introduce management to the steps necessary after fraud is detected, from the conduct of internal investigations to the retention of external consultants and interface with the businesses’ external auditors.