First Year (2025-2026)
Fall Semester (11 credits)
BUMK 720
3
BUMK 742
3
BUMK 758G
2
Spring Semester (12 credits)
BUMK 746
3
BUMK 744
3
BUMK 766
2
BUMK 776
2
Select One:
BUMK 747
2
or
BUMK 770
2
Second Year (2026)
Fall Semester (7 credits)
BUMK 724
3
BUMK 760
2
BUMK 773
2
The MS Marketing Analytics curriculum is 30 credits. All courses are required. The curriculum is subject to change.
The MS in Marketing Analytics program is a 3-semester program with the option for students to accelerate. Students who wish to follow an accelerated plan (completion in 2 semesters) should make arrangements with their advisor prior to the first semester.